- Enable visitors to log in with Facebook, Twitter, LinkedIn, or Google+
- Personalize content based on a visitor's social network profile
- Post messages to Facebook and Twitter timelines
- Capture DMS campaign and goal data on social network actions
The module was introduced in October 2011, and has gone through two upgrades, each of which significantly extended its functionality and usability. The initial release allowed log in and content related messages, version 1.1 added the ability to send messages directly to users based on DMS goals, and version 1.2, released in July 2012, presents impressive feedback on what happens to those messages, showing share, comment, and retweet activity, and evaluating the engagement value of users who come to site based on Like This and Tweet This links. The rate of introduction of new features shows Sitecore's commitment to the Customer Engagement vision announced at Dreamcore 2011, since it brings this notion of personalization and triggered action into the social networking space. This post takes a look at how to set up the module, what it can do, and how it can be customized.